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When I first started my business, I thought I had figured out, like, it was just easy, build a website at the services, write I blog, post, and done, but really that isn't really how it works. I didn't really know about building an email list. Like I think people are talking about that more now than they did when I started my business. Right. Like nobody really was talking about building an email list. And so I didn't focus on that when I initially started my business, either of them, even with my art business, because nobody talked about it. It wasn't really like on the horizon of like, oh, I should be doing that. Or I need to be doing that. I don't really like doing things that I should, but there are some things that we need to be doing if we want to grow our business, and having an email list is definitely one of those things.
Now I've been very proactive about it in the last four years and I feel really, really good. The other thing people didn't do but didn't really talk about is knowing the people that you want to work with. I mean, yes, they talked about your avatar or your ideal client, but, when I came across these things, it really just felt completely disconnected because no, I didn't know how old there were. No, I didn't know whether they graduated high school or not. And whether they had a college degree and where they lived and what hobbies they had or anything like that. Like, it felt barely utterly disconnected from imagining those things of like, I don't really have a clue. And when I started using my own goal-setting process, which you can get access to in the goal-setting tool kit, um, I discovered sort of in that process that I am in essence, my idea, client, and people didn't really talk about that.
And the reality in a lot of ways is that we tend to be one to three steps, three to four years ahead of our own idea client. And so really, I just looked at my own personality trades my own age at the time when I was facing an X, Y, Z problem. Right, for example, I wanted to start a business and kind of figured out how to do it but didn't know about growing the email list. And now that is one of the things that I show and teach and share with people and how to do, because they may not know how to do that. I am a multi-passionate and I was trying to figure out how to bring, um, several of those passions into my life being a real thing. So I'm not sacrificing any part of me because I absolutely utterly refuse to sacrifice anything that I might be interested in with that set.
I can get pretty hyper-focused on some projects for a little while and then let them go. And I'm really good with that, but I don't sacrifice them. I explore them and let them go when they're no longer aligned. Right. But I was really frustrated because I didn't know how to bring that into the world and reality. And now here I am, where I do that, I make the art, I do the coaching, I do the consulting and I do the journaling, um, in a very open kind of way I think. And my ideal people are also multi-passionate and creatives who may be artists that might be spiritual workers. And, um, yeah, they're spiritual workers. They're creatives. They don't wanna do life and business like everybody else. Like they're all of those because that is where I'm at. And they just can't figure it out. And I have this weird thing where weird, maybe not weird, but feminine and masculine energies. Like if you believe in that, I tend to be very masculine in my actions, if you will, and less feminine. And that's, that's who I am. And I'm very much okay with that. So no lectures, please.
I love taking action. I love doing things. And I love using both sides of my brain where I'm like, strategy is important, but also it's creating so it's creativity, right? Like you have to have some kind of strategy to get from point a to point D there has to be a strategy, no strategy needs to look the same. It can be whatever it is. But nobody told me that everybody was like, this is what you need to be doing. You need to be posting in Facebook groups three to five times a day. You need to be doing Facebook lives. You need to be doing this, this, and this. And I literally revolted and all of them going, no, there has to be a different way. There has to be a different way of doing that. And I had to figure it out. And of course, the email list is where that's ended up being the end of this podcast.
Like I did videos. They weren't live because of you, but I was doing daily videos from a YouTube channel for some time until I'm like, yeah, okay. This no longer feels good. Let's be done with it. Like I don't, like, I know when I'm done with something, I'm okay to quit. And I don't really care what people think. That's not that's whatever, like whatever you think, what you want, I'm going to do things that I feel aligned with that I'm going to feel good with, but nobody tells you that because everybody's like, this is what you need to do in order to be successful. They don't tell you that you can deviate and change it. And so I started for my own past with that, and I still blog. And I now have the podcast that I feel really good about. I love doing this and I grow my email list, but nobody tells you right?
All of these different things. And then the other part, um, and I see people if they've been talking about pre-selling offer or service and that's great, like, yes, test it out. Will this work? I don't absolutely do not do that with my art. Like I create what I create and people either like it and buy it or they don't. And the story, like, I don't even care cuz art is so very just art. But even with my coaching products or marketing tools that I sell, I don't pre-sell I know that some of these have worked for me and I know my ideal person is going to gravitate towards them and be like, yes, this is what I need be. I don't have time to think about 'em pre-sale whether you like this product or not. I am kicking off-plan launch, which is my business program.
It's in four parts that we develop the business, we develop the free, we develop the offer and we develop the course or the membership pending, which way you wanna go. And then there's a marketplace where you can share those particular offers that we've worked on in that particular program. Okay. It's on four sections for a reason because you may already have a business and all you need to figure out is how to create that freebie or a new freebie or something different or an offer. And so you can choose, you can pick and choose the parts you want, or you can get the whole caboodle to start from scratch. It's all together essentially a 12-week program because I want you to take the time and work on one section for four weeks at a time. So you have time and space to really create it and make that happen.
And we talk all about all of these things. I literally, this is my, um, I reworked my business course into this program where I talk about how you can start doing these different things, to build the framework for your business. And then we dive deeper into these other different sections that I believe are important, but nobody talked about these different things when I started my business. Um, so this is now my way of doing it, but people are pre-selling it. Um, yes, you can start investing in an now if you want, this is I guess what people would call the bait around because I'll probably tweak it along the way, but that's how you do, but this is my offer and I'm not pre-selling it necessarily, I'm just like, this is what I'm doing. Um, but it's, there's a part where I will say, you do need to know your market.
You do need to know your customers and really understand what your product or service does for your people. But again, when I first started, uh, my business, nobody really talked about it. And there was a lot of talk about, you need to be active on social media. Like you need to, again, I've already mentioned posting on different groups, three, five times a day to be visible, to get clients. And I'm like, no, it doesn't have to be that way. There are other avenues that you can be visible and it doesn't have to be that way. There. I know business owners who have never been on social media and I know business owners who have left social media and they're still very much successful. They just use other avenues to grow their business, to keep building their business, to keep working in their business. And it can look in, you know, posting a podcast, running a YouTube channel, being on TikTok. I mean, that's like social media too, but, um, it can be whatever you want it to be. I really think we need to get up the notion that we have to do business just like everybody else.
I turned my passion into my profession! Not only do I get to create art every day, but I also get to help other creatives pursue their own dreams of bringing their ideas into reality, so they too can have the cake and eat it too!
I know firsthand how easy it is to make excuses and how to make those excuses disappear like magic.
I have a BS in Accounting and a Ms in Mental Health Counseling, and a dual “PhD” in overcoming adversity from the School of Life.