At the end of every year, most businesses take stock of how well they have done and also look forward to the future. One of the most important tasks you can do in conjunction with this evaluation is to start planning your marketing and promotions for the new year.
Planning ahead in this way is the best way to help take your business to the next level. It will serve as a roadmap of what you need to do, and when. If you are working with other people, such as colleagues or joint venture partners, it keeps everyone on the same page.
It also helps you manage your 4 main marketing areas:
These work together to drive traffic, generate leads (get subscribers), and make sales.
All marketing is content marketing. It’s just a question of the format of the content. Imagine you have a fabric and notions bricks and mortar store, but want to drive traffic to your store in the real world and also get customers online. Useful content about quilting, making your own skirt, fun holiday crafts to give as gifts, and so on, would all be useful content that would get local customers to come in and online customers to buy, especially if you put together reasonably-priced kits with everything they would need for each project.
For overseas customers who might not wish to pay a lot of shipping and handling charges, you could sell digital products, such as patterns, video lessons, and so on. All of your content would be the context for making a sale.
Email marketing also requires content and provides a context for making a sale. Send an email with similar information as to what is on the site, with a link to buy a product related to the content.
Social media marketing can drive traffic to your site, and subscribers to your email marketing list. Once they are on your list, they can receive your content and great offers. These will include your special promotions.
Marketing and Promotions Planning Templates are here to make things simpler and easier for you to reach more people in your business and generate more sales.
As you can see, everything included in the Marketing and Promotions Planning Templates will make it easy for you to plan out your next product and promotion.